Altec Lansing Professional Appoints New North American Representatives

OKLAHOMA CITY, OK - July 6, 2004 - Altec Lansing’s Professional Division today announced the appointment of three new independent sales representative firms to sell the company’s audio products in North America. The additions complete Altec Lansing Professional’s sales network across the continent, ensuring customers professional representation in all local markets.

Mr. Gerald Da Sylva and the team at Proxima Marketing in Canada will represent Altec Lansing in the provinces of Quebec and Ottawa. Strategic Manufacturers Group in Wilmette, IL has assumed sales responsibility for Northern Illinois and Eastern Wisconsin. Fault Line Sales started with Altec Lansing in the Pacific Northwest, and has recently added the Northern California / Northern Nevada market to their territory.

“These three appointments mean that all of North America is covered by a service-oriented, relationship-focused independent sales force,” said John Sexton, Vice President of Sales for Altec Lansing. “As a start-up company that has been shipping products for twenty-four months, we are very pleased that these quality Manufacturer’s Representative firms have decided to add Altec Lansing to their product mix.”

Visit www.altecpro.com to identify the Altec Lansing sales representative organization for your area.

About Altec Lansing Technologies, Inc.
Altec Lansing Technologies, Inc., has a rich legacy of blending art and science to stir the soul with high quality consumer and professional speaker systems. The market leader in Powered Audio™ systems, Altec Lansing designs, manufactures and markets a wide range of computer and home entertainment sound systems and a line of headsets and headphones. The company’s Professional division, re-launched in 2002, builds on the storied Altec Lansing name among sound system specifiers, contractors and installers in the fixed installation market. Headquartered in Milford, PA USA and privately held, Altec Lansing also has offices in Oklahoma City OK, Luxembourg, and Hong Kong. In addition, Altec Lansing has an ISO 9002 and SA8000 certified manufacturing facility in The People's Republic of China. The company employs about 1,500 people worldwide.

Altec Lansing is a registered trademark of Altec Lansing Technologies, Inc. All other trademarks are the property of their respective owners.

PRESS CONTACT:
Heather Kelly
S&S Public Relations
719/634-8274
heather@sspr.com